Five Affordable Ways to Market Your Small Business


1. Company Website:

A website will do much more than sell services or widgets. A good internet site will tell prospective buyers what they will need to know about your business and how your product or service will resolve their problems. It is not vital to have a big and elaborate site. What is essential is that you supply information that is useful to the visitor in their decision-making. It doesn’t require lots of pictures or animations or flashing information. It has to be intuitive, simple to navigate, clear and easy to comprehend, and it needs to answer inquiries from the perspective client’s viewpoint. A web site can also be utilized to keep current clients up-to-date with new products and services offered. Hire a reputable web design company in your local area.

Having a mobile website helps make it quick for your potential clients to find information pertaining to your products or services right on their mobile device! These mobile web designs are simple to surf, quick to download, are very legible and custom built for a mobile phone screen! Did you know that over 70% of the Earth’s population currently owns a mobile device? Mobile web is growing 8 times more quickly than desktop based internet. Mobile devices outnumber laptops and desktop computers four to one. Over 750,000 mobile phone are being activated per day! Mobile searches grew four hundred percent last year and fifty percent of all searches are done on mobile phone. 70% of queries result in action within 1 hour. We design mobile websites that are meant for mobile devices and smartphone browsers. discover more about our Cleveland web design services.

2. Word-of-Mouth:

Word-of-mouth might be one of the most highly overlooked marketing tools, but the truth is that any organization, large or small, benefits from the positive word-of-mouth produced by a great reputation. potential customers that come to your company through the suggestion of a good friend or colleague are more likely to become clients and to stay loyal clients. How can you build word-of-mouth? To start, deal with your customers well. Give them reasons to want to inform others about your business, product or service. Be a part of networking groups and Chambers of Commerce. And finally, ask your present customers to inform others about their experience with your company. Just be sure it was a great encounter!

3. Press Releases:

Use press releases to inform people about latest developments in your company, or announce recent accomplishments, announce new products or services, an award your company has won, a big contract received, a new employee or employee promotion, and the list goes on and on. The benefit is that press releases are free and, depending on the publication, spread the word to a large target audience.

4. Direct Mail:

Direct mail is a cost-effective way to target your advertising. Create or buy a list of prospects that match your target audience. Develop the list. Always be looking for avenues to add to your database of potential customers. Don’t erase names because they didn’t buy the first time you sent them something. Add to your list. Then mail to that list regularly. Articles to mail:

  •  Postcards. Postcards are affordable to make and mail and get the message across rapidly. You could use postcards to make business announcements similar to a press release, but specific to your audience.
  • Letters. Another highly overlooked marketing tool, letters to current clients could help develop loyalty. Letters to potential buyers could implement a very specific targeted message. And letters, in general, convey a feeling of personal service.

5. Niche Advertising:

Find out what directories, trade and specialized publications, online and offline, are related to your profession, product or service and get listed.

Search for opportunities to promote in these specialised venues. The more your concept is targeted to your specific audience, the better the return on your investment will be. Contact for all your website design needs.