Tag Archives: empower women in business

VIWIDAUSA & JUSTICE INITIATIVES (#rise2endimpunity)

ViWiDA IS RISING AGAINST IMPUNITY #rise2endimpunity

Fighting Violence Against Women/Youth & Underprivileged – Empowering Women and Youth with Education and More!

As we rally to end violence against women, youth and underprivileged; I thank God I am in a land of Liberty. The land of the free and the brave. Laws are enacted to protect us, such as The Violence Against Women Act of 1994 (VAWA). Let Freedom Ring in America.

How fortunate we are! We can complain about racism. We can complain about affirmative action. We can complain about our rights to marry who we want. We can complain about our presidents, and say what we want of him. We can complain because we are FREE to do so; unlike some other people in other countries where the people are oppressed, and have no voice only  tyranny ensue them. So, it feels great to be Free ..LET FREEDOM RING!!….dsWalton

VAWA PASSED! HEARTFELT THANKS TO OUR HEROES WHO ROSE FOR VAWA


The Violence Against Women Act of 1994 (VAWA) is a United States federal law (Title IV, sec. 40001-40703 of the Violent Crime Control and Law Enforcement Act of 1994, H.R. 3355) signed as Pub.L. 103–322 by President Bill Clinton on September 13, 1994 (codified in part at 42 U.S.C. sections 13701 through 14040). The Act provides $1.6 billion toward investigation and prosecution of violent crimes against women, imposes automatic and mandatory restitution on those convicted, and allows civil redress in cases prosecutors chose to leave un-prosecuted. The Act also establishes the Office on Violence Against Women within the Department of Justice.

LATEST WORLD NEWS


(CNN) — Could a newly released audio provide more clues on what led up to Michael Brown’s shooting death?  The FBI has questioned a man who says he recorded audio of gunfire at the time Brown was shot by Ferguson police on August 9. Forensic audio expert Paul Ginsberg analyzed the recording and said he detected at least 10 gunshots

#rise2endimpunity

Two gay men are executed in Iran, while community is witnessing the act in horror and sadness. In other countries such as U.S.A, gay men and women are protected by law and they are fighting for the freedom to Marry.  The majority of States in the U.S. have passed a law for the same sex partner to marry, now that’s a privilege! Gay men and women live to fight for their rights to marry in U.S while in other country they get hanged! #rise2endimpunity

 

ONE BILLION RISING “Rise Against Impunity”

One Billion Rising for Justice Live in Miami 

 On 14 February 2013, one billion people rose in 207 countries to dance and strike and say no to sexual violence. One Billion Rising was an expression of an urgent and deep desire of women and men across the planet to live without constant threat of violation, rape and attack. – See more at: http://2013.onebillionrising.org/news/entry/rise-against-impunity#sthash.beoPYq1v.dpuf     ONE BILLION RISING FOR JUSTICE is a global call to women survivors of violence and those who love them to gather safely in community outside places where they are entitled to justice – courthouses, police stations, government offices, school administration buildings, work places, sites of environmental injustice, military courts, embassies, places of worship, homes, or simply public gathering places where women deserve to feel safe but too often do not. It is a call to survivors to break the silence and release their stories – politically, spiritually, outrageously – through art, dance, marches, ritual, song, spoken word, testimonies and whatever way feels right.

dearall03 One Billion Rising was started in 2012 as part of the V-Day movement. V-Day is a global activist movement to end violence against women and girls. On February 14, 2013, V-Day’s 15th anniversary, activists, writers, workers. thinkers, celebrities and women and men across the world came together to demand an end at last to violence against women. http://www.vday.org/dearall I have listened over these weeks to the stories that have thrown so many of these girls into darkness-stories of a girl whose grandfather raped her and got her pregnant, stories of being exiled and expelled after rapes or even after having babies. Stories of being forced into prostitution and losing parents and living off the streets. http://www.vday.org/dearall.

DONATE To End – HIV/POVERTY IN TANZANIA

FREE AFRICA & THE WORLD FROM FAMINE AND POVERTY

VIWIDA-USA was derived from its parent company MLANDEGE WOMEN DEVELOPMENT FUND (MLADEF), formerly known as VIWIDA-Tanzania, which was originally founded in 1995 in Tanzania, E. Africa. MLADEF focuses on coordinating health awareness for women to effectively combat against HIV and other sexually transmitted diseases, among other programs.

Please….

Your donations are tax deductible

Native Advertising Is Growing In Popularity

 

For many business owners, online advertising has traditionally meant banner ads and Pay Per Click campaigns with the likes of Google and Yahoo. While the online space was in its infancy for marketers, this approach was successful.

However, in recent years, consumers have become more discerning about how they’re marketed to, and this has resulted in banner ads and PPC campaigns taking a revenue hit. According to a recent article at Smart Insights, global clickthrough rates continue to show unimpressive interaction, with “banner blindness” a key factor in consumers ignoring straight-up advertising.

Instead, social ads and content marketing have started to drive bigger engagement, with consumers increasingly acting upon ads within the likes of Twitter and Facebook, as well as sponsored blog posts from bloggers promoting a certain brand or product.

Yet even these methods of advertising are beginning to be less effective, with reports showing consumers tiring of constant blatant promotion by bloggers, and confusion around disclosure of a paid/sponsored promotion via these channels.

With consumers looking for a better brand experience that doesn’t necessitate a barrage of ads, one area that’s set to break out in 2014 is that of native advertising.

What Is Native Advertising?

The problem with advertising is it can often seem out of place to the recipient. Mass advertising in particular—print ads or TV ads—is sent out based on attachment to a popular TV show or the reach of a newspaper or magazine. This leads to less relevance for the audience.

Online ads allowed marketers to become more focused, and begin to isolate target audiences based on age, demographic, browsing habits and more. However, this could still lead to irrelevant ads, with ads showing up based on a Web user’s browsing history, versus the ad matching the content being viewed.

This is where native advertising comes into play.

By matching advertorial to content, the hope is the increased relevance to the viewer results in the desired action for that ad. For example, let’s say you’re a fan of Ford vehicles. You visit a site like Jalopnik and, while reading about the new Ford F-150, you see an accompanying ad for tonneau covers, or tire pressure monitoring hardware.

By providing complementary ads to an audience on a relevant site, and providing context for the purchase, the chances of the ad being more successful are higher than an ad for toothpaste, for example.

Mobile native responses
It’s this contextual relevance that’s making native advertising so attractive to marketers, advertisers and business owners of all sizes. So how can your business benefit?

Native Ads As Content Marketing

As consumer behaviour shifts from making a purchase after seeing a brand ad to researching and validating through reading blogs and trusted online media sources, businesses need to think about how they can be a part of that shift.

A particularly effective approach is to partner with bloggers in your industry or niche, and provide relevant advertising opportunities for them where they can also benefit. There are multiple benefits to this method:

  • Both the blogger and his or her audience are relevant to your products or services, offering a warmer lead opportunity.
  • The blogger is respected by their audience and, as such, offers a higher potential for actions taken (downloads, demos, inquiries, etc.).
  • By partnering with a blogger, your business can bypass ineffective ad partners and provide fresh, relevant content direct to the source (blogger and audience).

To help you identify which bloggers are the most relevant to your brand, as opposed to those with a larger audience but less relevance, you can use tools like InkyBee and InNetwork to help you filter out the best matches.

These companies also offer excellent support in ensuring the bloggers who are the best fit for you are the ones identified by their technology.

Once you identify the bloggers, take the time to review their blogs and how they traditionally partner with third-parties like your brand. Some may display relevant ads next to an editorial, while some may offer sponsored content.

See which works best for the blogger you’re looking to connect with and then reach out with your proposal, identifying your budget and goals to ensure the blogger is the right fit from a financial standpoint.

Native Ads And Mobile

As desktop browsing continues to make way for mobile browsing as the preferred source of content consumption, so marketers and businesses need to adapt their tactics to meet this diversifying audience.

Indeed, ComScore predicts that mobile browsing will overtake desktop browsing in the next year.

Mobile versus desktop 2014
This opens up a host of different opportunities for businesses to connect with their customers on their chosen mobile platform.

  • Facebook reports that mobile ads have contributed more than $1.5 billion in revenue, with much of that coming from targeted, native ads in a Facebook user’s stream.
  • Social networks Instagram and Tumblr are enjoying profitable brand partnerships through in-line native ads that are part of the user experience.

For businesses already using social media as part of their marketing outreach, the mobile-readiness of these networks make it easy to create in-line ads that will go directly to a targeted customer base (Facebook Ads offer the option to be placed in both desktop and mobile feeds).

Additionally, there are dedicated solutions to help you create a mobile native ad. One such company is Namo Media, which provides a seamless way for you to include in-line ads on mobile apps. Nano Media’s templates adapt to your brand’s design, keeping ads unobtrusive and a natural part of your customer’s experience.

If your business doesn’t have the scale to build apps, solutions like Conduit Mobile enable you to create inexpensive apps with multiple features and promotional solutions.

Whether you’re looking to partner with bloggers and media for native ads through content marketing, or offering a dedicated mobile experience either through existing social networks or a dedicated app, it’s clear that native advertising is growing in popularity and effectiveness for marketers and businesses of all sizes.

With budgets increasingly being allocated to native advertising, now might be a good time to start considering how you can use it for your business, before your competitors leave you behind.

http://www.smallbusinessnewz.com/how-you-can-use-native-advertising-to-complement-content-marketing-2014-02#more