Tag Archives: marketing

The Secrets Of Million Dollar Sales Letters

Regardless of what you’re trying to sell, you really can’t sell it without “talking” with your prospective buyer. An in attempting to sell anything by mail, the sales letter you send out is when and how you talk to your prospect.

All winning sales letters “talk” to the prospect by creating an image in the mind of the reader. They set “the scene” by appealing to a desire or need; and then they flow smoothly into the “visionary” part of the sales pitch by describing in detail how “wonderful” life will be and, how “good” the prospect is going to fee after he’s purchased your product. This is the “body or guts” of a sales letter.

Overall, a winning sales letter follows a time-tested and proven formula: 1) Get his attention 2) Get him interested in what you can do for him 3) Make him desire the benefits of your product so badly his mouth begins to water 4) Demand action from him – tell him to send for whatever it is you’re selling without delay – any procrastination on his part might cause him to lose out. This is called the “AIDA” formula and it works.

Sales letters that pull in the most sales are almost always two pages with 1 1/2 spaces between lines. For really big ticket items, they’ll run at least four pages – on an 11 by 17 sheet of paper folded in half. If your sales letter is only two pages in length, there’s nothing wrong with running it on the front and back of one sheet of 8 1/2 by 11 paper. However, your sales letter should always be on letterhead paper – your letterhead printed, and including your logo and business motto if you have one.

Regardless of the length of your sales letter, it should do one thing, and that’s sell, and sell hard! If you intend to close the sale, you’ve got to do it with your sales letter. You should never by “wishy-washy” with your sales letter and expect to close the sale with a color brochure or circular. You do the actual selling and the closing of that sale with your sales letter – any brochure or circular you send along with it will just reinforce what you say in the sales letter.

There’s been a great deal of discussion in the past few years regarding just how long a sales letter should be. A lot of people are asking: Will people really take the time to read a long sales letter. The answer is a simple and time-tested yes indeed! Surveys and tests over the years emphatically prove that “longer sales letters” pull even better than the shorter ones, so don’t worry about the length of your sales letter – just make sure that it sells your product for you!

The “inside secret” is to make your sales letter so interesting, and “visionary” with the benefits you’re offering to the reader, that he can’t resist reading it all the way through. You break up the “work” of reading by using short, punchy sentences, underlining important points you’re trying to make, with the use of subheadlines, indentations and even the use of a second color.

Relative to the brochures and circulars you may want to include with your sales letter to reinforce the sale – providing the materials you’re enclosing are of the best quality, they will generally reinforce the sale for you. But, if they are of poor quality, look cheap and don’t compliment your sales letter, then you shouldn’t be using them. Another thing, it will definitely classify you as an independent homeworker if your hand-stamp your name/address on these brochures or advertising circulars.

Whenever possible, and so long as you have really good brochures to send out, have your printer run them through his press and print your name/address – even your telephone number and company logo – on them before you send them out. The thing is, you want your prospect to think of you as his supplier – the company – and not as just another mail order operator. Sure, you can get by with less expense but you’ll end up with fewer orders and in the end, less profits.

Another thing that’s been bandied about and discussed from every direction for years is whether to use a post office box number or your street address. Generally, it’s best to include both your post office box number, AND, your street address on your sales letter. This kind of open display of your honesty will give you credibility and dispel the thought of you being just another “fly-by-night” mail order company in the mind of your prospect.

Above all else, you’ve got to include some sort of ordering coupon. This coupon has to be as simple and as easy for the prospect to fill out and return to you as you can possible make it. A great many sales are lost because this order coupon is just too complicated for the would-be buyer to follow. Don’t get fancy! Keep it simple, and you’ll find your prospects responding with glee.

Should your or shouldn’t you include a self-addressed reply envelope? There are a lot of variable as well as pro’s and con’s to this question, but overall, when you send out a “winning” sales letter to a good mailing list, a return reply envelope will increase your response tremendously.

Tests of late seem to indicate that it isn’t that big a deal or difference in responses relative to whether you do or don’t pre-stamp the return reply envelope. Again, the decision here will rest primarily on the product you’re selling and the mailing list you’re using. Our recommendation that you experiment – try it both ways – with subsequent mailings and decide for yourself from there.

Tips, Tricks, and Tools for Promoting Your Business http://www.promopress.com/earning_money.html

The Important Role of Local Marketing Today

Research has shown that 5 out of Seven people, or even roughly 71% of potential clients, use the internet to find services or products they. More than 60% of these are searching for a solution close-to-home, online local search marketing has come of age.

One of the most telling statistic in relation to local marketing on the internet, even so, involves the purchasing pattern of shoppers in today’s digitally-driven commercial surroundings. Within the average more than 80% of a consumer’s budget is invested in businesses located inside of 50 miles coming from his home.

If your business’ internet site is definitely enhanced intended for Local searches, then getting to the first page of Google will likely be quicker and easier to complete. Not only that, your business will also get to enjoy benefits because of this:

1. Boost in traffic. Since a local search engine marketing campaign has good chances of putting the company’s website on the very first page of relevant search results, you’re going to get to savor a substantial increase in traffic. Traffic, as they quite usually say, is definitely the lifeblood of every online undertaking.

2. Highly specific leads that will cause a significant rise in sales. With local marketing, you’ll be able to get site visitors from your places near your business. These are typically potential customers with the highest possibility of making a purchase by virtue of their proximity to your enterprise along with the often overlooked element which specialists have labeled as “regional loyalty.” 

3. Better results at significantly lower marketing costs. Standard local marketing activities include pricey advertising and marketing techniques just like billboard marketing, flyer printing and also distribution, TV advertisements for local channels, newspaper advertising, event sponsorship, and other alike choices.

4. Catalysts regarding person to person along with electronic word of mouth marketing (eWOM) advertising. Because your local business will be easier to find, there’s a high probability that the people in your location will talk about your business.

5. Capability to compete with bigger businesses in a level playing field. Before much focus was positioned on local searches, smaller businesses had a very difficult time contending with greater plus more established businesses.

Local marketing is usually a more focused advertising approach – it will create the leads that your company really needs. for more information, check out http://spellboundweb.com.